Agency Monthly Retainer Benchmark
Typical monthly agency retainers by service line, client size and region.
Pricing a retainer or vetting an agency quote? Compare typical monthly retainers by service, client size and region so nobody is guessing.
About Agency Monthly Retainer Benchmark
Whether you run an agency or hire one, it's hard to know if a monthly retainer is fair. This benchmark shows typical agency retainers by service line, client size and region — from SMB SEO to enterprise full-service.
How to use Agency Monthly Retainer Benchmark
- 1Choose the service line, client size and region that match your situation.
- 2Read the 25th, median, 75th and 90th percentile bands for that selection.
- 3Enter your own figure to see exactly which percentile you fall in.
- 4Add a data point to sharpen the agency retainer benchmark for everyone — it stays in your browser.
Why use Agency Monthly Retainer Benchmark?
- ✓Free, instant agency retainer percentiles — no sign-up, no paywall.
- ✓Filter by several dimensions to find numbers that actually match your situation.
- ✓Enter your own figure and see exactly where it lands in the distribution.
- ✓Community-contributed data points keep the bands fresh and realistic.
Frequently asked questions
How much does a marketing agency retainer cost?+
SMB retainers often run $1,800–$3,000/month per service, mid-market $5k–$8k, and enterprise full-service can exceed $35k/month.
Is a retainer better than project pricing?+
Retainers suit ongoing work where consistency compounds results; one-off deliverables are usually better priced per project.
Is the agency retainer benchmark free to use?+
Yes. It is completely free, runs in your browser and needs no sign-up. Any data point you add stays on your device — nothing is uploaded.
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