Mobile App Retention Benchmark

Day 1 / 7 / 30 retention benchmarks by app category.

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10 of 10 entries

App category	Day 1	Day 7	Day 30 ▲
Travel	22%	8%	3%
Education	29%	10%	4%
Games (casual)	35%	12%	5%
Health / Fitness	30%	11%	5%
E-commerce / Shopping	26%	10%	5%
News / Media	33%	13%	6%
Games (mid-core)	40%	16%	7%
Productivity	28%	12%	7%
Finance / Fintech	32%	14%	8%
Social / Communication	38%	18%	9%

Average mobile-app retention (% of new users still active) by category. The Day 1 → Day 30 drop-off is steep for almost every app.

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Need day 1 / 7 / 30 retention benchmarks by app category? Mobile App Retention Benchmark does it instantly — free, online and private, with no sign-up. It is a popular no-cost choice for app retention, turning a fiddly manual task into a one-click result.

About Mobile App Retention Benchmark

Day 1 / 7 / 30 retention benchmarks by app category. Mobile App Retention Benchmark runs entirely in your browser, so your data never leaves your device and there is nothing to install. Just add your input and copy or download the result the moment it is ready — completely free and with no account required.

How to use Mobile App Retention Benchmark

1Paste or type your input into Mobile App Retention Benchmark (a sample is often pre-filled so you can try it immediately).
2Adjust any options on offer to match exactly what you need.
3The result is generated instantly in your browser as you type.
4Click Copy to grab the output, or Download to save it as a file.

Why use Mobile App Retention Benchmark?

✓100% free with no sign-up, no watermark and no usage limits
✓Runs entirely in your browser — your data is never uploaded or stored
✓Instant results with one-click copy or download
✓Works on any device and keeps working offline once the page has loaded

Frequently asked questions

Is it free to use?+

Yes — it is completely free with no sign-up, no account and no usage limits. There is no watermark and no paywall.

Do I need to create an account?+

No account, login or installation is required. Open the page and start using it straight away — on desktop or mobile.

Is my data private and secure?+

Yes. This tool runs entirely in your browser using client-side JavaScript — your data is never uploaded to a server, stored or logged, so it is safe even for sensitive or confidential information.

What can I use Mobile App Retention Benchmark for?+

Day 1 / 7 / 30 retention benchmarks by app category. It is handy for app retention whenever you want a fast, reliable result without installing software or paying for a subscription.

Can I use it for commercial work?+

Yes. You are free to use the output in personal and commercial projects at no cost.