Cart Abandonment Benchmark
Average shopping-cart abandonment rates by product category and device.
Worried your checkout is leaking sales? Compare your cart abandonment rate against the benchmark for your product category and device.
About Cart Abandonment Benchmark
If you don't know the typical cart abandonment rate for your category, you can't tell whether your checkout is broken or normal. This benchmark shows average abandonment by product category and device.
How to use Cart Abandonment Benchmark
- 1Choose the product category and device that match your situation.
- 2Read the 25th, median, 75th and 90th percentile bands for that selection.
- 3Enter your own figure to see exactly which percentile you fall in.
- 4Add a data point to sharpen the cart abandonment benchmark for everyone — it stays in your browser.
Why use Cart Abandonment Benchmark?
- ✓Free, instant cart abandonment percentiles — no sign-up, no paywall.
- ✓Filter by several dimensions to find numbers that actually match your situation.
- ✓Enter your own figure and see exactly where it lands in the distribution.
- ✓Community-contributed data points keep the bands fresh and realistic.
Frequently asked questions
What is a normal cart abandonment rate?+
It commonly sits around 60–80%, higher on mobile and for considered purchases like travel. Filter by category and device.
Why is mobile cart abandonment higher?+
Smaller screens, fiddly forms and distraction reduce mobile conversion. Streamlining checkout and offering wallets helps close the gap.
Is the cart abandonment benchmark free to use?+
Yes. It is completely free, runs in your browser and needs no sign-up. Any data point you add stays on your device — nothing is uploaded.
Embed Cart Abandonment Benchmark on your website
Want Cart Abandonment Benchmarkon your own site? Paste this snippet into any HTML page — it's free, with no API key or sign-up. The tool loads in an iframe and keeps working exactly as it does here.
<iframe src="https://tooljolt.com/tools/cart-abandonment-benchmark" width="100%" height="640" style="border:1px solid #e5e7eb;border-radius:12px;max-width:680px" title="Cart Abandonment Benchmark — ToolJolt" loading="lazy"></iframe>Related Community tools
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