Dunning Email Sequence Generator

Generate a 4-step overdue-payment email sequence.

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CompanyCustomer tokenInvoice tokenAmount tokenPayment link token

Tokens like {{first_name}} map to merge fields in Stripe, Chargebee, or your ESP. Paste the sequence into your dunning automation.

Day 0 — payment failed

Subject: Your payment for invoice {{invoice_number}} didn't go through

Hi {{first_name}},

We tried to charge your card for invoice {{invoice_number}} ({{amount_due}}) but it didn't go through — these things happen, often just an expired card.

You can update your details and pay in one click here:
{{payment_link}}

Thanks,
The Acme Inc. Billing Team

Day 3 — first reminder

Subject: Quick reminder: invoice {{invoice_number}} is still open

Hi {{first_name}},

Just a friendly nudge that invoice {{invoice_number}} for {{amount_due}} is still unpaid. To avoid any interruption to your service, please update your payment method:
{{payment_link}}

If you've already paid, please ignore this.

Thanks,
The Acme Inc. Billing Team

Day 7 — escalation

Subject: Need a hand with invoice {{invoice_number}}?

Hi {{first_name}},

Invoice {{invoice_number}} ({{amount_due}}) is now overdue. We'd hate for your account to be affected — is there anything we can help with?

Pay or update your card here:
{{payment_link}}

Thanks,
The Acme Inc. Billing Team

Day 14 — final notice

Subject: Final notice: invoice {{invoice_number}} — account at risk of suspension

Hi {{first_name}},

This is a final reminder that invoice {{invoice_number}} for {{amount_due}} remains unpaid. If we don't receive payment within 3 days, your subscription will be paused.

Settle now to keep everything running:
{{payment_link}}

If you're experiencing difficulty, reply to this email and we'll work something out.

Thanks,
The Acme Inc. Billing Team

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Disclaimer: This tool is for general informational and estimation purposes only and is not professional financial, tax, accounting or legal advice. All figures are estimates — verify with a qualified professional before making decisions. Read the full disclaimer.

Losing customers to a dead card? Drop in a ready-made four-step dunning email sequence — friendly to firm — with merge tokens for your ESP, and recover the revenue without the awkwardness.

How to embed Dunning Email Sequence Generator on your website

Add this free tool to your own site, blog or intranet — it's 100% free to embed. Paste this snippet where you want the tool to appear; it loads a clean, self-contained version with no ads or navigation.

<iframe src="https://tooljolt.com/embed/dunning-email-sequence-generator" title="Dunning Email Sequence Generator" width="100%" height="640" style="border:1px solid #e5e7eb;border-radius:12px" loading="lazy"></iframe>

About Dunning Email Sequence Generator

Generate a complete four-step overdue-payment email sequence — from a friendly 'your card didn't go through' to a final notice — with merge tokens ready for Stripe, Chargebee or your ESP.

How to use Dunning Email Sequence Generator

1Enter your company and merge tokens for customer, invoice and link.
2Choose a friendly or firm escalation tone.
3Copy all four emails into your dunning automation.

Why use Dunning Email Sequence Generator?

✓Recovering failed subscription payments.
✓Reducing involuntary churn with better copy.
✓Standardising overdue-invoice follow-ups.

Frequently asked questions

What is a dunning email?+

An automated email that reminds a customer of a failed or overdue payment and prompts them to update their card or pay. A sequence escalates politely over days to recover revenue without losing the customer.

How many dunning emails should I send?+

A typical sequence is 3–4 emails over about two weeks: an initial failed-payment notice, a reminder, an escalation, and a final notice before suspension. Keep the tone helpful, not hostile.