Email Marketing Benchmark

Average open, click, unsubscribe and bounce rates by industry.

Ad space

12 of 12 entries

Industry	Open rate ▲	Click rate	Unsub	Bounce
E-commerce	15.7%	2.0%	0.3%	0.4%
Retail	17.1%	1.6%	0.3%	0.4%
Agency / Marketing	18.8%	2.0%	0.4%	0.7%
Real Estate	19.7%	1.8%	0.4%	0.6%
B2B Services	20.0%	2.3%	0.4%	0.6%
Travel / Hospitality	20.2%	2.0%	0.3%	0.4%
Software / SaaS	21.3%	2.1%	0.5%	0.6%
Media / Publishing	22.1%	4.6%	0.2%	0.3%
Healthcare	23.4%	3.0%	0.3%	0.5%
Finance	24.8%	2.7%	0.2%	0.4%
Nonprofit	26.6%	2.8%	0.2%	0.4%
Education	28.5%	4.4%	0.3%	0.6%

Typical email marketing benchmarks by industry. Rates shifted after Apple Mail Privacy Protection inflated opens — treat open rate directionally.

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Need average open, click, unsubscribe and bounce rates by industry? Email Marketing Benchmark does it instantly — free, online and private, with no sign-up. It is a popular no-cost choice for email, turning a fiddly manual task into a one-click result.

About Email Marketing Benchmark

Average open, click, unsubscribe and bounce rates by industry. Email Marketing Benchmark runs entirely in your browser, so your data never leaves your device and there is nothing to install. Just add your input and copy or download the result the moment it is ready — completely free and with no account required.

How to use Email Marketing Benchmark

1Paste or type your input into Email Marketing Benchmark (a sample is often pre-filled so you can try it immediately).
2Adjust any options on offer to match exactly what you need.
3The result is generated instantly in your browser as you type.
4Click Copy to grab the output, or Download to save it as a file.

Why use Email Marketing Benchmark?

✓100% free with no sign-up, no watermark and no usage limits
✓Runs entirely in your browser — your data is never uploaded or stored
✓Instant results with one-click copy or download
✓Works on any device and keeps working offline once the page has loaded

Frequently asked questions

Is it free to use?+

Yes — it is completely free with no sign-up, no account and no usage limits. There is no watermark and no paywall.

Do I need to create an account?+

No account, login or installation is required. Open the page and start using it straight away — on desktop or mobile.

Is my data private and secure?+

Yes. This tool runs entirely in your browser using client-side JavaScript — your data is never uploaded to a server, stored or logged, so it is safe even for sensitive or confidential information.

What can I use Email Marketing Benchmark for?+

Average open, click, unsubscribe and bounce rates by industry. It is handy for email whenever you want a fast, reliable result without installing software or paying for a subscription.

Can I use it for commercial work?+

Yes. You are free to use the output in personal and commercial projects at no cost.