Cohort Revenue Retention Calculator
Project a customer cohort's revenue over 24 months given monthly retention and expansion — the LTV curve, visualized in numbers.
Formula
Cohort curves reveal product-market fit better than any single metric: a cohort whose revenue holds or grows (net negative churn) is the signature of great SaaS. If month-12 MRR exceeds the start, expansion is outrunning churn and the business prints money on its existing base alone.
Not financial advice — for informational and analytical use only. Verify all figures with a qualified professional before acting on them.
Need cohort revenue retention calculator results fast? Analysts, founders, traders and finance professionals use the Cohort Revenue Retention Calculator to skip the spreadsheet and get a defensible answer in one step — free, private and instant.
About Cohort Revenue Retention Calculator
Project a customer cohort's revenue over 24 months given monthly retention and expansion — the LTV curve, visualized in numbers. Cohort curves reveal product-market fit better than any single metric: a cohort whose revenue holds or grows (net negative churn) is the signature of great SaaS. If month-12 MRR exceeds the start, expansion is outrunning churn and the business prints money on its existing base alone. The governing relationship is MRR_t = MRR₀ × (retention × (1 + expansion))^t. The Cohort Revenue Retention Calculator computes entirely in your browser — free, private (your figures never leave your device) and instant, recalculating live as you change any input.
How to use Cohort Revenue Retention Calculator
- 1Enter Cohort starting MRR (currency), Monthly logo retention (%), Monthly expansion (NRR uplift) (%) into the Cohort Revenue Retention Calculator.
- 2The result is computed automatically using MRR_t = MRR₀ × (retention × (1 + expansion))^t — there is no button to press.
- 3Change any input to model a different scenario, then copy or share the result.
Why use Cohort Revenue Retention Calculator?
- ✓Computes cohort revenue retention calculator instantly with the correct formula — no spreadsheet needed
- ✓100% free and unlimited, with no sign-up, login or paywall
- ✓Runs entirely in your browser, so the figures you enter stay private
- ✓Shows the formula, a live worked example and references so you can defend the number
Frequently asked questions
What is the formula behind the Cohort Revenue Retention Calculator?+
Cohort Revenue Retention Calculator uses MRR_t = MRR₀ × (retention × (1 + expansion))^t. Cohort curves reveal product-market fit better than any single metric: a cohort whose revenue holds or grows (net negative churn) is the signature of great SaaS. The tool substitutes your actual inputs into this relationship and shows the worked example step by step.
What inputs does the Cohort Revenue Retention Calculator need?+
Enter Cohort starting MRR (currency), Monthly logo retention (%), Monthly expansion (NRR uplift) (%) and the result updates immediately — there is no button to press. Change any value to model a different scenario in real time.
Is the Cohort Revenue Retention Calculator free, and is my data private?+
Yes — it is completely free with no sign-up or usage limit, and it runs entirely in your browser, so the numbers you enter are never uploaded or stored on any server. It is for informational and analytical use, not financial advice.
What should I watch out for when using the Cohort Revenue Retention Calculator?+
If month-12 MRR exceeds the start, expansion is outrunning churn and the business prints money on its existing base alone.
What is the Cohort Revenue Retention Calculator based on?+
The method follows authoritative sources: Cohort analysis — Reichheld; SaaS retention curves. The formula and references are shown on the page so you can verify and cite the result.
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