Conversion Rate Benchmark

Funnel conversion benchmarks by industry — landing, signup and checkout.

Ad space

10 of 10 entries

Industry / model	Landing → action ▲	Visitor → signup	Cart → purchase
DTC / Fashion	1.9%	—	38.0%
Media / Subscription	2.0%	3.5%	25.0%
SaaS (demo request)	2.3%	4.5%	—
E-commerce	2.5%	—	45.0%
Marketplace	2.8%	5.0%	30.0%
Education / Courses	3.2%	8.0%	12.0%
SaaS (free trial)	3.5%	7.0%	—
Lead gen / B2B	4.0%	9.0%	—
Finance / Insurance	5.1%	6.2%	—
Mobile app (web→install)	6.0%	—	—

Typical funnel conversion benchmarks by industry. Definitions vary by source — use as directional targets, not absolutes.

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Need funnel conversion benchmarks by industry — landing, signup and checkout? Conversion Rate Benchmark does it instantly — free, online and private, with no sign-up. It is a popular no-cost choice for conversion rate, turning a fiddly manual task into a one-click result.

About Conversion Rate Benchmark

Funnel conversion benchmarks by industry — landing, signup and checkout. Conversion Rate Benchmark runs entirely in your browser, so your data never leaves your device and there is nothing to install. Just add your input and copy or download the result the moment it is ready — completely free and with no account required.

How to use Conversion Rate Benchmark

1Paste or type your input into Conversion Rate Benchmark (a sample is often pre-filled so you can try it immediately).
2Adjust any options on offer to match exactly what you need.
3The result is generated instantly in your browser as you type.
4Click Copy to grab the output, or Download to save it as a file.

Why use Conversion Rate Benchmark?

✓100% free with no sign-up, no watermark and no usage limits
✓Runs entirely in your browser — your data is never uploaded or stored
✓Instant results with one-click copy or download
✓Works on any device and keeps working offline once the page has loaded

Frequently asked questions

Is it free to use?+

Yes — it is completely free with no sign-up, no account and no usage limits. There is no watermark and no paywall.

Do I need to create an account?+

No account, login or installation is required. Open the page and start using it straight away — on desktop or mobile.

Is my data private and secure?+

Yes. This tool runs entirely in your browser using client-side JavaScript — your data is never uploaded to a server, stored or logged, so it is safe even for sensitive or confidential information.

What can I use Conversion Rate Benchmark for?+

Funnel conversion benchmarks by industry — landing, signup and checkout. It is handy for conversion rate whenever you want a fast, reliable result without installing software or paying for a subscription.

Can I use it for commercial work?+

Yes. You are free to use the output in personal and commercial projects at no cost.