Gross Revenue Retention Benchmark
Gross revenue retention by customer segment and region.
Reporting retention to your board or investors? Compare your gross revenue retention against the benchmark for your customer segment and region.
About Gross Revenue Retention Benchmark
Gross revenue retention (which excludes expansion) is the truest measure of whether customers stick. This benchmark shows typical GRR by customer segment and region.
How to use Gross Revenue Retention Benchmark
- 1Choose the customer segment and region that match your situation.
- 2Read the 25th, median, 75th and 90th percentile bands for that selection.
- 3Enter your own figure to see exactly which percentile you fall in.
- 4Add a data point to sharpen the gross retention benchmark for everyone — it stays in your browser.
Why use Gross Revenue Retention Benchmark?
- ✓Free, instant gross retention percentiles — no sign-up, no paywall.
- ✓Filter by several dimensions to find numbers that actually match your situation.
- ✓Enter your own figure and see exactly where it lands in the distribution.
- ✓Community-contributed data points keep the bands fresh and realistic.
Frequently asked questions
What is a good gross retention rate?+
Enterprise SaaS should clear 90%+, while SMB runs lower because small customers churn more. Filter by segment and region.
How does gross retention differ from net retention?+
Gross retention excludes upsell/expansion and so caps at 100%, isolating pure churn; net retention adds expansion and can exceed 100%.
Is the gross retention benchmark free to use?+
Yes. It is completely free, runs in your browser and needs no sign-up. Any data point you add stays on your device — nothing is uploaded.
Embed Gross Revenue Retention Benchmark on your website
Want Gross Revenue Retention Benchmarkon your own site? Paste this snippet into any HTML page — it's free, with no API key or sign-up. The tool loads in an iframe and keeps working exactly as it does here.
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