Free Trial Conversion Calculator
New MRR from a trial funnel — signups, trial-to-paid rate and the revenue per 1,000 visitors metric.
Formula
The funnel multiplies, so a small lift anywhere compounds: doubling trial-to-paid from 18% to 36% doubles new MRR for free. Opt-out trials (card upfront) convert 2-3× higher than opt-in but draw fewer signups — the revenue-per-1k-visitors metric lets you compare the two honestly.
Not financial advice — for informational and analytical use only. Verify all figures with a qualified professional before acting on them.
Disclaimer: This tool is for general informational and estimation purposes only and is not professional financial, tax, accounting or legal advice. All figures are estimates — verify with a qualified professional before making decisions. Read the full disclaimer.
Need free trial conversion calculator results fast? Analysts, founders, traders and finance professionals use the Free Trial Conversion Calculator to skip the spreadsheet and get a defensible answer in one step — free, private and instant.
About Free Trial Conversion Calculator
New MRR from a trial funnel — signups, trial-to-paid rate and the revenue per 1,000 visitors metric. The funnel multiplies, so a small lift anywhere compounds: doubling trial-to-paid from 18% to 36% doubles new MRR for free. Opt-out trials (card upfront) convert 2-3× higher than opt-in but draw fewer signups — the revenue-per-1k-visitors metric lets you compare the two honestly. The governing relationship is customers = visitors × signup% × trial-conv%; MRR = customers × ARPA. The Free Trial Conversion Calculator computes entirely in your browser — free, private (your figures never leave your device) and instant, recalculating live as you change any input.
How to use Free Trial Conversion Calculator
- 1Enter Monthly visitors, Visitor → trial rate (%), Trial → paid rate (%), ARPA (monthly) (currency) into the Free Trial Conversion Calculator.
- 2The result is computed automatically using customers = visitors × signup% × trial-conv%; MRR = customers × ARPA — there is no button to press.
- 3Change any input to model a different scenario, then copy or share the result.
Why use Free Trial Conversion Calculator?
- ✓Computes free trial conversion calculator instantly with the correct formula — no spreadsheet needed
- ✓100% free and unlimited, with no sign-up, login or paywall
- ✓Runs entirely in your browser, so the figures you enter stay private
- ✓Shows the formula, a live worked example and references so you can defend the number
Frequently asked questions
What is the formula behind the Free Trial Conversion Calculator?+
Free Trial Conversion Calculator uses customers = visitors × signup% × trial-conv%; MRR = customers × ARPA. The funnel multiplies, so a small lift anywhere compounds: doubling trial-to-paid from 18% to 36% doubles new MRR for free. The tool substitutes your actual inputs into this relationship and shows the worked example step by step.
What inputs does the Free Trial Conversion Calculator need?+
Enter Monthly visitors, Visitor → trial rate (%), Trial → paid rate (%), ARPA (monthly) (currency) and the result updates immediately — there is no button to press. Change any value to model a different scenario in real time.
Is the Free Trial Conversion Calculator free, and is my data private?+
Yes — it is completely free with no sign-up or usage limit, and it runs entirely in your browser, so the numbers you enter are never uploaded or stored on any server. It is for informational and analytical use, not financial advice.
What should I watch out for when using the Free Trial Conversion Calculator?+
Opt-out trials (card upfront) convert 2-3× higher than opt-in but draw fewer signups — the revenue-per-1k-visitors metric lets you compare the two honestly.
What is the Free Trial Conversion Calculator based on?+
The method follows authoritative sources: SaaS funnel benchmarks (Totango, Recurly). The formula and references are shown on the page so you can verify and cite the result.
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