ARPU Calculator
Average revenue per user from total revenue and customer count.
Need ARPU fast? SaaS founders, operators and investors use the ARPU Calculator to skip the spreadsheet and get a reliable answer in one step. It's 100% free, runs privately in your browser, and the result is ready to drop into a pitch, plan or report.
About ARPU Calculator
Need to work out ARPU fast? ARPU (average revenue per user) is the average revenue each active user or customer generates over a period. The ARPU Calculator uses the standard formula — ARPU = Total Revenue ÷ Number of Users — and updates the moment you type. For example, $50,000 in monthly revenue from 2,000 users gives an ARPU of $25. It's 100% free, private (your numbers never leave your device) and works on any device.
How to use ARPU Calculator
- 1Enter your total revenue for the period and your active user count into the calculator.
- 2The ARPU is computed automatically using the formula ARPU = Total Revenue ÷ Number of Users — there's no button to press.
- 3Change any input to model a different scenario, then note or copy the result.
Why use ARPU Calculator?
- ✓Calculates ARPU instantly with the correct formula — no spreadsheet needed
- ✓100% free and unlimited, with no sign-up, login or paywall
- ✓Runs entirely in your browser, so the numbers you enter stay private
- ✓Updates live as you type — perfect for comparing scenarios
Frequently asked questions
How do you calculate ARPU?+
ARPU (average revenue per user) is the average revenue each active user or customer generates over a period. The formula is: ARPU = Total Revenue ÷ Number of Users. For example, $50,000 in monthly revenue from 2,000 users gives an ARPU of $25.
What's the difference between ARPU and ARPPU?+
ARPU divides revenue across all users; ARPPU (average revenue per paying user) divides it across paying users only, so ARPPU is always higher when you have free users.
Is the ARPU Calculator free to use?+
Yes — it's completely free, with no sign-up, no login and no usage limits. You can run it as many times as you like.
Is my data private?+
Yes. The ARPU Calculator runs entirely in your browser, so the figures you enter are never uploaded or stored on any server.
Embed ARPU Calculator on your website
Want ARPU Calculatoron your own site? Paste this snippet into any HTML page — it's free, with no API key or sign-up. The tool loads in an iframe and keeps working exactly as it does here.
<iframe src="https://tooljolt.com/tools/arpu-calculator" width="100%" height="640" style="border:1px solid #e5e7eb;border-radius:12px;max-width:680px" title="ARPU Calculator — ToolJolt" loading="lazy"></iframe>