Lead Value Calculator
What a lead is worth from close rate and deal value.
Disclaimer: This tool is for general informational and estimation purposes only and is not professional financial, tax, accounting or legal advice. All figures are estimates — verify with a qualified professional before making decisions. Read the full disclaimer.
Need Lead Value fast? Growth marketers and content teams use the Lead Value Calculator to skip the spreadsheet and get a reliable answer in one step. It's 100% free, runs privately in your browser, and the result is ready to drop into a pitch, plan or report.
About Lead Value Calculator
Need to work out Lead Value fast? Lead value is how much an average lead is worth, based on how often leads close and the value of each deal. The Lead Value Calculator uses the standard formula — Lead Value = Average Deal Value × Lead-to-Customer Close Rate — and updates the moment you type. For example, a $2,000 deal at a 10% close rate makes each lead worth $200. It's 100% free, private (your numbers never leave your device) and works on any device.
How to use Lead Value Calculator
- 1Enter your average deal value and lead close rate into the calculator.
- 2The Lead Value is computed automatically using the formula Lead Value = Average Deal Value × Lead-to-Customer Close Rate — there's no button to press.
- 3Change any input to model a different scenario, then note or copy the result.
Why use Lead Value Calculator?
- ✓Calculates Lead Value instantly with the correct formula — no spreadsheet needed
- ✓100% free and unlimited, with no sign-up, login or paywall
- ✓Runs entirely in your browser, so the numbers you enter stay private
- ✓Updates live as you type — perfect for comparing scenarios
Frequently asked questions
How do you calculate Lead Value?+
Lead value is how much an average lead is worth, based on how often leads close and the value of each deal. The formula is: Lead Value = Average Deal Value × Lead-to-Customer Close Rate. For example, a $2,000 deal at a 10% close rate makes each lead worth $200.
Why calculate lead value?+
Knowing what a lead is worth tells you the most you can profitably pay to generate one — your target cost per lead.
Is the Lead Value Calculator free to use?+
Yes — it's completely free, with no sign-up, no login and no usage limits. You can run it as many times as you like.
Is my data private?+
Yes. The Lead Value Calculator runs entirely in your browser, so the figures you enter are never uploaded or stored on any server.
Embed Lead Value Calculator on your website
Want Lead Value Calculatoron your own site? Paste this snippet into any HTML page — it's free, with no API key or sign-up. The tool loads in an iframe and keeps working exactly as it does here.
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