Unit Economics Calculator
LTV, CAC and payback per customer in one view.
Disclaimer: This tool is for general informational and estimation purposes only and is not professional financial, tax, accounting or legal advice. All figures are estimates — verify with a qualified professional before making decisions. Read the full disclaimer.
SaaS founders, operators and investors rely on the free Unit Economics Calculator to nail Unit Economics in seconds — no spreadsheets, no sign-up. Enter your numbers, get an accurate result instantly, and compare scenarios to make smarter pricing, budgeting and growth calls.
About Unit Economics Calculator
Unit economics summarise the profitability of a single customer by comparing lifetime value (LTV), acquisition cost (CAC) and payback. The formula is simple: LTV:CAC = LTV ÷ CAC; Payback = CAC ÷ Monthly Margin per Customer. For example, an LTV of $1,500 and a CAC of $500 gives a 3.0 LTV:CAC ratio. The free Unit Economics Calculator does the math for you — just enter your LTV, CAC and monthly margin per customer and read the result instantly. It runs entirely in your browser with no sign-up, no limits and nothing to install.
How to use Unit Economics Calculator
- 1Enter your LTV, CAC and monthly margin per customer into the calculator.
- 2The Unit Economics is computed automatically using the formula LTV:CAC = LTV ÷ CAC; Payback = CAC ÷ Monthly Margin per Customer — there's no button to press.
- 3Change any input to model a different scenario, then note or copy the result.
Why use Unit Economics Calculator?
- ✓Calculates Unit Economics instantly with the correct formula — no spreadsheet needed
- ✓100% free and unlimited, with no sign-up, login or paywall
- ✓Runs entirely in your browser, so the numbers you enter stay private
- ✓Updates live as you type — perfect for comparing scenarios
Frequently asked questions
How do you calculate Unit Economics?+
Unit economics summarise the profitability of a single customer by comparing lifetime value (LTV), acquisition cost (CAC) and payback. The formula is: LTV:CAC = LTV ÷ CAC; Payback = CAC ÷ Monthly Margin per Customer. For example, an LTV of $1,500 and a CAC of $500 gives a 3.0 LTV:CAC ratio.
Why do unit economics matter?+
If a single customer isn't profitable, scaling only loses money faster — healthy unit economics are the foundation of a sustainable business.
Is the Unit Economics Calculator free to use?+
Yes — it's completely free, with no sign-up, no login and no usage limits. You can run it as many times as you like.
Is my data private?+
Yes. The Unit Economics Calculator runs entirely in your browser, so the figures you enter are never uploaded or stored on any server.
Embed Unit Economics Calculator on your website
Want Unit Economics Calculatoron your own site? Paste this snippet into any HTML page — it's free, with no API key or sign-up. The tool loads in an iframe and keeps working exactly as it does here.
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