Customer Lifetime Value (LTV) Calculator
Project the total margin a customer delivers over their lifetime.
Disclaimer: This tool is for general informational and estimation purposes only and is not professional financial, tax, accounting or legal advice. All figures are estimates — verify with a qualified professional before making decisions. Read the full disclaimer.
Need Customer Lifetime Value fast? SaaS founders, operators and investors use the Customer Lifetime Value (LTV) Calculator to skip the spreadsheet and get a reliable answer in one step. It's 100% free, runs privately in your browser, and the result is ready to drop into a pitch, plan or report.
About Customer Lifetime Value (LTV) Calculator
Need to work out Customer Lifetime Value fast? Customer lifetime value (LTV or CLV) estimates the total gross profit a customer generates before they churn. The Customer Lifetime Value (LTV) Calculator uses the standard formula — LTV = (Average Revenue per Customer × Gross Margin %) ÷ Churn Rate — and updates the moment you type. For example, ($100/mo × 80%) ÷ 5% monthly churn gives an LTV of $1,600. It's 100% free, private (your numbers never leave your device) and works on any device.
How to use Customer Lifetime Value (LTV) Calculator
- 1Enter average revenue per customer, gross margin and churn rate into the calculator.
- 2The Customer Lifetime Value is computed automatically using the formula LTV = (Average Revenue per Customer × Gross Margin %) ÷ Churn Rate — there's no button to press.
- 3Change any input to model a different scenario, then note or copy the result.
Why use Customer Lifetime Value (LTV) Calculator?
- ✓Calculates Customer Lifetime Value instantly with the correct formula — no spreadsheet needed
- ✓100% free and unlimited, with no sign-up, login or paywall
- ✓Runs entirely in your browser, so the numbers you enter stay private
- ✓Updates live as you type — perfect for comparing scenarios
Frequently asked questions
How do you calculate Customer Lifetime Value?+
Customer lifetime value (LTV or CLV) estimates the total gross profit a customer generates before they churn. The formula is: LTV = (Average Revenue per Customer × Gross Margin %) ÷ Churn Rate. For example, ($100/mo × 80%) ÷ 5% monthly churn gives an LTV of $1,600.
What's a healthy LTV:CAC ratio?+
Aim for 3:1 — a customer should be worth at least three times what it costs to acquire them.
Is the Customer Lifetime Value (LTV) Calculator free to use?+
Yes — it's completely free, with no sign-up, no login and no usage limits. You can run it as many times as you like.
Is my data private?+
Yes. The Customer Lifetime Value (LTV) Calculator runs entirely in your browser, so the figures you enter are never uploaded or stored on any server.
Embed Customer Lifetime Value (LTV) Calculator on your website
Want Customer Lifetime Value (LTV) Calculatoron your own site? Paste this snippet into any HTML page — it's free, with no API key or sign-up. The tool loads in an iframe and keeps working exactly as it does here.
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